The following Christmas marketing tactics and promotional ideas might help you fine-tune your efforts to boost sales during the most lucrative season of the year:
Consistently err on the side of simplicity.
Be fast to respond and adapt.
Adopt a more content-driven strategy.
Prepare for greater competition than ever before.
Consider a strategy centered on influencers.
Avoid creating an artificial sense of urgency. Create a compelling reason to purchase.
Keep in mind your existing clientele.
Collaborate with a non-profit organization.
1. When in doubt, err on the side of simplicity.
It’s all too easy to get caught up in the holiday planning frenzy. However, it’s ideal to begin small with your holiday ads, particularly if this is your first holiday season as a brand.
Even the most established retailers, who have been in business for decades, frequently return to the fundamentals over the holidays. It all relies on the bandwidth available to your team and the level of support your firm will receive over the holidays. The holidays are not the best time to try with a new approach to customer service, especially if you’ve spent the year conducting intensive research and discovery to find the appropriate news. There is far too much on the line.
Consider A/B testing if you’re particularly creative and want to experiment with a different technique.
The reputation you’ve developed with consumers over the course of the year will play a role in determining where to purchase the right Santa Claus present or gift card for your loved ones. Ascertain that you are accessible and provide a consumer experience that is comparable to what they have had in the past when purchasing.
Another basic strategy is to utilize social media marketing, which includes the usage of hashtags.
2. Be fast to react and adjust.
The adage “all get to work” is never more appropriate than when you’re a Christmas shop. Regardless of the size of your website, you require a rapid response staff to address any difficulties that arise on your website, holiday advertisements, including Facebook advertisements, and elsewhere.
It extends beyond digital and content preparation. Consider restructuring your customer support, shipping, fulfillment, and operations staff in order to accommodate increased orders and visits.
Additionally, you must be quick to react when things do not go as planned.
3. Adopt a more content-driven strategy.
With the growth of online purchasing, shoppers are more familiar than ever with holiday ads. They frequently see the same thing year after year, which means that their gaze may be fixed on traditional sales and marketing approaches. The same principles that emerged last year in e-commerce also apply to holiday marketing efforts. The overarching theme that will last throughout the holidays is the “content deadline” strategy taken by innovative and popular firms today. By utilizing content marketing to communicate with customers, firms may provide more personalized shopping experiences, such as discount codes and holiday gift guides. Including a content strategy component in your holiday marketing plans can pay off handsomely, especially if you’re looking to improve your search engine optimization (SEO).
This optimized content assists in driving organic traffic to your website when clients conduct searches for the things you sell, even if they have never purchased from you previously. If you implemented a new customer marketing or brand voice plan last year, ensure that your Christmas advertisements reflect this new message; failing to do so may result in a disconnected consumer experience.
4. Be prepared for increased competition.
With so many discounts taking place during the holiday shopping season, email marketing remains critical for driving traffic to your online store. Ensure that your email marketing help you stand out from the competition and express clearly the advantages of shopping with you over your competitors.
However, attracting clients is only half the battle. Leaving the car, along with greater competition, can make the holidays challenging for shops who are attempting to stay up with shifting customer behavior.
5. Take into account an influencer approach.
While influencer efficacy varies by industry, many firms utilize social media marketing over the holidays.
During the holidays, Facebook, Instagram, Twitter, TikTok, and occasionally even LinkedIn are all obvious channels for brand engagement.
“When developing holiday marketing strategy, ensure that your team has the resources necessary to respond. For instance, if you’re extending your social media campaigns or collaborating with influencers, you should have customer service protocols in place to ensure that you can respond to new consumers who have queries via those channels.”
Utilize an influencer approach that extends into the holidays to increase social media user awareness of your presence.
6. Avoid creating a false sense of urgency. Create a compelling reason to purchase.
If panic shopping has taught us anything, it is that consumers can develop a sense of urgency and purchase when they believe an item they require or desire is out of stock. The holiday season is notorious for exceptional price cuts that are only available once a year, and shoppers are well-versed in identifying the excellent ones.
When developing your Christmas marketing strategy, make it a point to explicitly encourage customers to visit your online store and make a purchase.
There is a narrow line between random discounts and gifts and connection development with your clients. You want to avoid devaluing your brand to the point where people believe it is inexpensive. You are not obligated to make a subsequent purchase.
The holiday season is about more than money generation; it’s also about reconnecting with clients who will spend again during the off-season. Assure that consumer loyalty is at the center of all holiday marketing decisions.
7. Do not overlook your current customers.
There is a probability that holiday visits to your website are a good mix of new and returning clients. A recurring customer’s buying journey is quite distinct from that of a new customer. Therefore, when developing your strategies, keep both in mind.
8. Form a partnership with a non-profit organization.
After all, it is the holiday season, and customers are anticipating the joy of the season following a challenging year.
For many, this entails giving back and performing works of kindness. Consider partnering with a nonprofit to help your customers get into the holiday spirit and learn about your brand’s goal.